| Titel | Anatomy of a split second |
| Agentur | BBDO Dublin |
| Kampagne | A Split Second |
| Werbende | Road Safety Authority Ireland |
| Marke | Road Safety Authority Ireland |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 9 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Texting while driving makes you up to 23 times more likely to crash. So why do some people still do it? The answer is that if you’ve gotten away with it once, you think you’ll get away with it again. But it only needs to happen once, and in the words of so many victims of road traffic crashes: “it only takes a split second”. Our latest campaign for mobile distraction focuses on just this point. We see a split second under the microscope – caught in time. A split second is all it takes. And of their mobile phone, we ask the viewer: “would it kill you to put it away?” |
| Medientyp | Fernsehen |
| Länge | |
| Communications Manager, Road Safety Authority | Brian Farrell |
| Communications Department, Road Safety Authority | Annette Regan |
| Texter | Dillon Elliott |
| Art Director | Clayton Homer |
| Executive Creative Director | Dylan Cotter |
| Etatdirektor | Ken Karr |
| Kundenbetreuer | Dave Power |
| Production Director | Noel Bryne |
| Director, Partizan | Martin Stirling |
| Producer, Partizan | Miranda Johnstone |
| DOP, Partizan | Carl Burke |
| Cutter | Kevin Konak |
| Post-Produktion | Smoke & Mirrors |
| Post Producer, Smoke & Mirrors | Sophie Harrison |
| Sound, The Sound Factory | Jon Clarke |
| Musik | Silas Hite |
Mehr Projekte
ALLE SEHENHidden Barriers 3
- MARKE:
- Shelter
- AGENTUR:
- Partizan London
Hidden Barriers 2
- MARKE:
- Shelter
- AGENTUR:
- Partizan London
Hidden Barriers 1
- MARKE:
- Shelter
- AGENTUR:
- Partizan London
Let's Do london
- MARKE:
- London & Partners
- AGENTUR:
- TMW Unlimited
Love for Longer
- MARKE:
- Vanish
- AGENTUR:
- Havas London
Dean's Story
- MARKE:
- The Home Office
- AGENTUR:
- FCB London