Pascal Grégoire
Président Fondateur / Directeur de la création at la chose, Paris
Paris, Frankreich
TitelLoss of control
Titel (Originalsprache)Perte de contrôle (anglais)
Agentur
Kampagne Shockwave
Werbende Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Marke Sécurité routière
PostedNovember 2016
Geschäftsbereich Verkehrssicherheit
Story When Max loses control of his speeding motorbike and has a horrific accident, we see him flying through the air. He is joined by all the relatives who will be affected: his mother, who will be forced to tell him he is tetraplegic; his father, who will flinch every time the phone rings; and his wife, who will be forced to read his eyes – “eyes that will tell her nothing will ever be the same again”. Road safety: all affected, all concerned, all responsible.
Medientyp Fernsehen
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Executive Creative Director
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