| Titel | The Room |
| Agentur | DDB Group Italy |
| Kampagne | The room |
| Werbende | IKEA |
| Marke | IKEA |
| Posted | JunI 2018 |
| Produkt | Violence against woman campaign |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | When customers visited a particular room in an Italian Ikea store, they were stopped in their tracks by the sounds of domestic violence, apparently coming from a room next door. In fact it was achieved by placing an amplifier in the wall. A message on the wall read: "Violence is closer than you think, sometimes there’s just a wall between you and it." |
| Medientyp | Case Study |
| Länge | |
| Executive Creative Director | Luca Cortesini |
| Creative Director | Matteo Pozzi |
| Creative Director | Samantha Scaloni |
| Creative Director | Davide Canepa |
| Art Director | Luciano Marchetti |
| Produktionsfirma | Karen Film |
| Regisseur | Mauro Lodi |
| Produktionsleitung | Tommaso Pellicci |
| Produzent | Stefano Ottorino |
| Etatdirektor | Davide Bergna |
| Strategieplaner | Luca Tapognani |
Mehr Projekte
ALLE SEHENHappy Ramadan (Film)
- MARKE:
- McDonald's
- AGENTUR:
- Scholz & Friends Group
Happy Ramadan (Board)
- MARKE:
- McDonald's
- AGENTUR:
- Scholz & Friends Group
Unlimited 3
- MARKE:
- Berliner Philharmonie
- AGENTUR:
- Scholz & Friends Berlin GmbH
Unlimited 1
- MARKE:
- Berliner Philharmonie
- AGENTUR:
- Scholz & Friends Berlin GmbH
Home For Books
- MARKE:
- Billy
- AGENTUR:
- DDB Group Italy
The Room
- MARKE:
- IKEA
- AGENTUR:
- DDB Group Italy
Ufo's
- MARKE:
- Ikea Catalogue
- AGENTUR:
- DDB Group Italy
End Of The World
- MARKE:
- Ikea Catalogue
- AGENTUR:
- DDB Group Italy
Brexit
- MARKE:
- Ikea
- AGENTUR:
- DDB Group Italy