| Titel | Impossible Choices |
| Agentur | In The Company of Huskies |
| Kampagne | Impossible Choices |
| Werbende | St. Vincent de Paul |
| Marke | St. Vincent de Paul |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 11 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Philosophie | Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity and they receive more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year. With many normal channels for donations, such as church gate collections and the SVP's shops, being disrupted due to the pandemic, this year will be the most challenging. The campaign highlights the situation faced by many families who live below the poverty line. Already stretched households will face difficult decisions this winter. 'Impossible Choices' reminds us that there are families that are often faced with having to choose between food and heating or giving their children presents. The campaign includes a 30" TVC, outdoor, digital and activations. In the Company of Huskies, who have worked with SVP since 2015, was tasked with finding new ways to create additional income streams outside of the traditional methods. As physical visits to people's homes are curtailed, the ability to deliver food hampers or toys is limited, so SVP wanted to make it easier to donate virtual toys and food this Christmas. To do this, the second part of the campaign will launch at the beginning of December. Huskies, in partnership with their clients Smurfit Kappa and BWG, created the 'Empty Toy Box Appeal' and ‘Empty Plate Appeal’. For every empty toy box and plate bought, a donation will go towards ensuring a child will have what they need this Christmas. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Damian Hanley |
| Kaufmännischer Geschäftsführer | Nessa Van Rooyen |
| Senior Account Manager | Fiona Cunniffe |
| Art Director | Greg Colley |
| Texter | Cillian Kenny |
| Head of Design | Chris Flynn |
| Designer | Emily Blaney |
| Werbeleiter | Rose McGowan |
| Werbeleiter | Nichola Mullen |
| Werbeleiter | Daniel Alvey |
| Werbeleiter | Andy Heffernan |
| Werbeleiter | Deirdre Mullen |
| Werbeleiter | Aoife McKiernan |
| Produktionsfirma | Motherland |
| Regisseur | Ellius Grace |
| Executive Producer | Ross Killeen |
| Agency Producer | Brian Daly |
| Produzent | Keith Bradley |
| Produzent | Aaron McEnaney |
| DP | JJ Rolfe |
| Cutter | Laura Briggs |
| Grafik | John O'Hagen |
| Casting | Ali Coffey Casting |
| Location | Banba Toymaster |
| Produktionsdesigner | Kate Moylan |
| Produktionsdesigner | Hannah McAteer |
| Grad | Screenscene |
| Grad | Donal O'Kane |
| Musik | John Walsh |
| Ton | Mark Richards |
| Tonproduktion | Mutiny Dublin |
| Music Producer | Ciaran Walsh |
| Fotograf | Liam Murphy |
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