Royal Navy - "Raj’s Story"

Engine UK

Engine UK London, Großbritannien

Awards

2574

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Royal Navy
Länder: Großbritannien

Werbende: Royal Navy

Titel	Raj’s Story
Agentur	Engine UK
Kampagne	Raj’s Story
Werbende	Royal Navy
Marke	Royal Navy
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 9
Geschäftsbereich	Beamter, Wehrmacht und Polizei Einstellung
Story	The film shows Lt. Raj tying his turban before a parade and reflecting on his childhood. It tells the story of how he drifted away from his Sikh culture as a boy and then, to the disapproval of his family, joined the Royal Navy. In a voiceover, Raj says that the sense of belonging he found in the Royal Navy helped him to rediscover pride in where he came from and claim back his Sikh identity.
Philosophie	The Royal Navy is launching a powerful new TV recruitment campaign focussing on the complexities of cultural identity in the UK. The ad, created by agency Engine Creative, called ‘Raj’s Story’, tells the story of Lt. Raj, a serving Naval officer in the Submariner service, and explores his childhood growing up between two cultures in West London. It was runner-up in the Channel 4 diversity competition, which focused on the authentic portrayal of UK BAME cultures. The 60-second film, which runs for two weeks from 6th September on C4 and 4OD, takes a subtle twist on the “Made in the Royal Navy” campaign created by Engine Creative, which shows how the Royal Navy has helped individual recruits become the best version of themselves. The latest execution featuring Raj explores how difficult it can be to understand your own identity growing up as an ethnic minority in the UK, stuck between cultures. But shows that the sense of belonging found in the Royal Navy can help you discover pride in who you are.
Medientyp	Fernsehen
Länge	60 seconds
Redaktionsbüro	Tenthree
Chief Creative Officer	Billy Faithfull
Art Director	Hugo Isaacs
Texter	Chris Da Roza
Kundenbetreuung	Ed Norrington
Kundenbetreuung	Chris Moger
Kundenbetreuung	Harriet Lewis
Head of Film	Melody Sylvester
Agency Producer	Bradley Woodus
Agency Producer	Georgina Moxey
Senior Strategist	Rebecca Zhang
Produktionsfirma	Familia
Regisseur	Sasha Nathwani
Produzent	Cambell Beaton
Cutter	Steven Dunn
Musik	Tin Drum Music
Komponist	Brendan Void
Direktor Fotografie	Hunter Daly
Media Planning	Wavemaker UK
Media Buy	Manning Gottlieb OMD