Global Chief Creative Officer
at
McCann worldgroup & McCann
New York, Vereinigte Staaten von Amerika
| Titel | The book that can't wait |
| Titel (Originalsprache) | El libro que no puede esperar |
| Agentur | FCB&FiRE |
| Kampagne | The Book That Can't Wait |
| Werbende | Eterna Cadencia Publisher & Bookstore |
| Marke | Eterna Cadencia Publisher & Bookstore |
| Posted | Mai 2012 |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Story | Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones. |
| Medientyp | Case Study |
| Other | Papelera Palermo |
| Agency Producer | Gabriel Lancioni |
| Regisseur | Santi Idelson |
| Regisseur | Julián Castro |
| Regisseur | Alejo Rosemberg |
| Filmproduzent/Produzent | Lila Romero |
| Produktionsfirma | Gloria Films |
| Designer | Javier Agena Goya |
| Designer | Lulo Calió |
| Produzent | Diego Huesca |
| Art Director | Javier Agena Goya |
| Texter | Lucas Bongioanni |
| Creative Director | Lulo Calió |
| Executive Creative Director | Javier Campopiano |
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