Global Chief Creative Officer
at
McCann worldgroup & McCann
New York, Vereinigte Staaten von Amerika
| Titel | No Fruit Should be Forbidden |
| Agentur | Grey London |
| Kampagne | No Fruit Should be Forbidden |
| Werbende | Dole Fresh Fruit Europe |
| Marke | Dole |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 7 |
| Geschäftsbereich | Agrargeschäft, Agrarmarkt |
| Slogan | Original sin Original snack |
| Story | Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report. |
| Philosophie | On International Fruit Day 2022, we wrote a tongue-in-cheek letter to His Holiness, Pope Francis, to rectify the biggest PR disaster in the history of fruit: the calamity of Original Sin. Published in the only newspaper he reads, La Repubblica, the letter sought to redeem the reputation of the ‘forbidden fruit’. We didn’t ask for a lot. Just a tiny change to the Bible, replacing the word “fruit” for any other unhealthy snack, like donuts. Tapping into the world’s biggest influencer, without really expecting him to lift a finger. Today, more than ever, no fruit should be forbidden. |
| Medientyp | Case Study |
| Länge | |
| Copywriter | Roberto Kilciauskas |
| Group Creative Director | Roberto Kilciauskas |
| Head of Art | Costanza Rossi |
| Art Director | Pedro Rosa |
| Group Creative Director | Pedro Rosa |
| Art Director | John Gibson |
| Global Creative Chairman | John Patroulis |
| Worldwide CCO | Javier Campopiano |
| CSO | Raquel Chicourel |
| President & CCO | Laura Jordan Bambach |
| Copywriter | Sam Haynes |
| Agency Producer | Marie Hughes |
| Agency Producer | India Smith |
| Produktionsfirma | Gramercy Park Studios |
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