Samsøe Samsøe - "Resell Tag - Board"

Uncle Grey

Uncle Grey Copenhagen, Dänemark

1326

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Samsøe Samsøe
Länder: Dänemark

Werbende: Samsøe Samsøe

Titel	Resell Tag - Board
Agentur	Uncle Grey
Kampagne	Resell Tag
Werbende	Samsøe Samsøe
Marke	Samsøe Samsøe
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Kleidung & Accessoires Kaufhäuser
Story	“The Resell Tag” is a unique scannable code in each piece of clothing that will activate a series of digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram.
Philosophie	Each item comes with a micro media budget attached, that allows for a hyper-targeted campaign that promotes the item on Facebook and Instagram to help create interest and find a new home for the item. The Resell Tag is designed to activate a series of data points that is assigned to each tag and make the reselling of the particular item as quick and painless as possible. Ensuring that clothes don’t wind up in the back of the closet, but instead, extend the life cycle of each and every item and make sure it gets worn.
Medientyp	Case Study
Länge	75 seconds
Werbeleiter	Peter Sextus
Werbeleiter	Klara Lykke Reddersen
Werbeleiter	Sofie Niebuh
Werbeleiter	Andy Sørensen
Werbeleiter	Christian Øgendahl
Kreativvorstand	Lars Samuelsen
Executive Creative Director	Lars Dyhr
Worldwide Chief Creative Officer	Javier Campopiano
Creative Director	Andreas Hoff
Creative Director	Clara Prior-Knock
Direktor Digital	Kasper Andkjaer Nielsen
Direktor Kundenservice	Josephine Winther-Poupinel
Art Director	Louise Dupont Cerroni
Editor & Motion Graphics Artist	Thorbjørn Fessel
Creative/Photographer	Rasmus Lind
Creative	Simon Frøsig Christensen
Creative	Nicoline Grace Paulsen
Kundenbetreuer	Nina Brinkmann Jønler
Final Artist	Michael Madsen
Strategist	Gustav Thuesen