CityMe - "Shit Happens In Every City"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Spanien

617

Marke: CityMe
Länder: Spanien

Werbende: CityMe

Titel	Shit Happens In Every City
Agentur	Leo Burnett Madrid
Kampagne	Shit Happens In Every City
Werbende	CityMe
Marke	CityMe
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Andere Online-Dienste
Story	The short film, directed by filmmaker Imanol Ruiz de Lara and produced by Antiestático, narrates in three acts a couple's visit to Madrid, interrupted by the storm Filomena, and reflects how the particular circumstances of a trip can change the concept of that place. The protagonists, through this app, manage to reconcile with the city years later, closing with the campaign's final idea "No city should let you down". The piece is made in artistic code, to convey the tone of the content and usability of CityMe.
Philosophie	CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled "Shit happens in every city". The campaign aims to encourage all those who had a bad experience in a city to rediscover and reconcile with it through CityMe. This app, founded by Guido Schinocca and Enoc Armengol together with a team from the media group VICE, makes you experience places differently through its virtual, audible, expert, and local guides, who narrate to the user, in audio format and through geolocation, everything relevant that happens around them as they walk through a city. The campaign also invites people to share a bad travel experience in the app's reviews in exchange for a code to activate a city's Premium format for free. The artistic language of the video encourages immersion in the story and identification with the characters, while at the same time reflecting CityMe's unique offer of tourism and urban audio smart content. There is no city that doesn't have something interesting to tell and offer, and this is reflected in this campaign developed by Leo Burnett.
Medientyp	Branded Content
Länge	231 seconds
Etatdirektor	Eva Galan
Creative Teammitglied	Gastón Guetmonovitch
Creative Teammitglied	Daniel Sáenz
Creative Teammitglied	Juan Frias
Creative Teammitglied	Albert Rius Antiga
Creative Teammitglied	Henrique Leite
Creative Teammitglied	Daniel Marco
Client Manager	Guido Schinocca
Client Manager	Enoc Armengol
Produktionsfirma	Antiestático
Regisseur	Imanol Ruiz de Lara
Produktion	Matias Dumont
Produktion	Matías Aisen
Produktion	Santi García
Musik	Diego Jacobina
Tonstudio	Beat Music
Post-Produktion	La Zapatilla Roja