Pacific Gas & Electric Company - "Climate Start"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Vereinigte Staaten von Amerika

5233

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Pacific Gas & Electric Company
Länder: Vereinigte Staaten von Amerika

Werbende: PG&E Corporation

Titel	Climate Start
Agentur	Venables Bell + Partners
Kampagne	We can do this - PG&E
Werbende	PG&E Corporation
Marke	Pacific Gas & Electric Company
Datum der ersten Ausstrahlung/Veröffentlichung	2007 / 11
Produkt	Pacific Gas & Electric Company
Geschäftsbereich	Energieerzeugung, Rohstoffe und Mineralien
Slogan	We can do this
Story	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophie	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problem	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Ergebnis	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Medientyp	Internet-Film
Länge	80 seconds
Markt	Vereinigte Staaten von Amerika
Mehr Informationen	www.wecandothis.com
Account Executive	Lindsay Cole
Agency Producer	Stacey Higgins
Etatdirektor	Kate Jeffers
Texter	James King
Etatdirektor	Tom Scharpf
Account Executive	Gwynne Teass
Creative Director	Paul Venables
Art Director	Lauren Weinblatt