| Titel | Baby you're the one |
| Agentur | Serve Marketing |
| Kampagne | BabyCanWait.com |
| Werbende | BabyCanWait.com |
| Marke | BabyCanWait.com |
| Posted | Februar 2013 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | “Still think having a baby as a teen sounds like a good idea ?” |
| Story | Print ads are strategically placed at bus shelters in areas with high teen pregnancy rates. It’s the latest tactic in the United Way-led Teen Pregnancy Prevention Initiative. Each ad depicts a teenage boy with headlines reading “Baby, you’re the one,” “You are so fine,” and “I would do anything for you.” The ad copy displays messages that can be found in between the lines of teen love notes. It illustrates that professions of young love and loyalty may be true for now, but bring a baby into the picture and young girls risk dealing with pregnancy on their own. The ads direct teens to BabyCanWait.com, connecting them to information and resources to help prevent pregnancy and promote healthy relationships. |
| Medientyp | Presse & Publikationen |
| Art Director | Michael Vojvodich |
| Art Director | Matt McNulty |
| Creative Director | Gary Mueller |
| Texter | Nicholas Pipitone |
| Fotograf | Nick Collura |
| Fotografie / Illustration | Anthony Giacomino |
| Produzent | Darlene Stimac |
Mehr Projekte
ALLE SEHENThighstop
- MARKE:
- Wingstop
- AGENTUR:
- Leo Burnett Chicago
6ourbon 7ime
- MARKE:
- Beam Suntory
- AGENTUR:
- Leo Burnett Chicago
Brandless
- MARKE:
- Doritos
- AGENTUR:
- Goodby Silverstein & Partners
Brandless
- MARKE:
- Doritos
- AGENTUR:
- Goodby Silverstein & Partners
New England Revolution - Tea Act
- MARKE:
- The New England Revolution
- AGENTUR:
- Arnold
I would do anything for you
- MARKE:
- BabyCanWait.com
- AGENTUR:
- Serve Marketing
You are fine
- MARKE:
- BabyCanWait.com
- AGENTUR:
- Serve Marketing
Group Session
- MARKE:
- Progressive
- AGENTUR:
- Arnold