| Titel | Battle |
| Titel (Originalsprache) | Batalla de Positivismo |
| Agentur | Grupo Gallegos |
| Kampagne | got milk? |
| Werbende | California Milk Processor Board |
| Marke | Milk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 2 |
| Geschäftsbereich | Milch & Milchprodukte |
| Slogan | Sleep Well. Dream Well. |
| Slogan (Originalsprache) | toma lecha |
| Story | This new work is part of the campaign to view life from the glass half-full. Drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night's sleep, drinking milk encourages a more positive attitude. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | http://www.tomaleche.com/tomaleche |
| Chief Creative Officer | Pablo Buffagni |
| Stellvertretender Creative Director | Curro Chozas |
| Stellvertretender Creative Director | Saul Escobar |
| Director, Broadcast Production | Carlos Barciela |
| Produzent | Maria Elena de la Noval |
| Associate Planning Director | Luis Miranda |
| Group Director, Marketing Solutions | Montse Barrena |
| Etatdirektor | Kymberly Spector |
| Account Executive | Sandra Ochoa |
| Director | Armando Bo |
| Director | Andrés Salmoyraghi |
| Produktionsfirma | Rebolución |
| Executive Producer | Patricio Alvarez Casado |
| Produzent | Alejandro Rossi Bunge |
| Direktor Fotografie | Víctor González |
| Post FX | Bitt Animation |
| Supervisor, Post FX | Franco Bittolo |
| Supervisor, Post FX | Cristian Morales |
| Cutter | Patricio Pena |
| Post Producer | Mariano Olivari |
| Audioingenieur | Gonzalo Ugarteche |
| Music Supervision | MuuseMe |