Cointreau - "Cointreau Changes Everything"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Frankreich

7425

Marke: Cointreau
Länder: Frankreich

Werbende: Rémy Cointreau

Titel	Cointreau Changes Everything
Agentur	TBWA\PARIS
Kampagne	Cointreau Changes Everything
Werbende	Rémy Cointreau
Marke	Cointreau
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 12
Geschäftsbereich	Whisky, Gin, Wodka
Philosophie	Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods.
Medientyp	Fernsehen
Länge	84 seconds
Soundtrack	Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales
Produktionsfirma	Excuse My French
Soundtrack Production	\ELSE
Werbeleiter	Fanny CHTROMBERG
Werbeleiter	Alice Hoffmann
Werbeleiter	Julien ZEHNACKER
Agency executive	Jean-François Reiser
Agency executive	Hugo Cabrit
Agency executive	Maeva Jordan
Agency executive	Zoé LONGUET
Creative Director	Benjamin Marchal
Creative Director	Faustin Claverie
Strategieplaner	Vincent Garel
Strategieplaner	Léa RIVOIRE
Art Buyer	Feriel Simon
Art Director	Sébastien Guinet
Texter	Josselin Pacreau
Produktionsfirma	SMUGGLER
Produzent	Jérôme Rucki
Regisseur	Brian Beletic
Production Director	Olivier Tahon
Chief Operator	Andre Chemetoff
Produktionsleitung	Maxime Boiron
Creative Producer	Lorraine Poincignon
Post-Produktion	Digital District
Produzent Post-Produktion	Elise Gamboa
Produzent Post-Produktion	François Schmidt
Cutter	Walter Mauriot
Grad	Matthieu CAPLANNE
Aufnahmeleiter	Laurent Larapidie
FX 3D	Yann NICOLAS MATTE
Matte Painting	Quentin Mabille
Flame Compositor	Michael Marques
Nuke Artist	Fabrice THUMEREL
Head of Music & Sound	Olivier Lefebvre
Sound Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Sound Engineer	Matthieu Seignez
Sound Coordination	Mélanie Bourdet
Business Affairs	Marion LE GULUCHE
Print Art Director	Pauline Senechault
Print Art Director	Cyrielle Declarey
Druck	WORKINGIRL
Fotograf	Arnaud Pyvka
Photographer's Agent	WSM
Produktionsfirma	AKASSI
Photographer / Director	Matthieu DORTOMB
Fotograf	Louis Dewynter
Photographer's Agent	Brice Pascal-Suisse
Art Director Assistant	Clémence PARENT
Musikredaktion	Campbell Connelly & Co
Musik	Charles DU GROS DE BOISSEGUIN PAGNIEZ
Musik	Tom DAVEAU
Musik	David GAUGUE
Musik	Hagni GWON
Musik	Martin NEUMANN
Liedtexter	Flore BENGUIGUI
Label	For a While
Label	Moka Music