| Titel | King Jay – Join the Kingdom |
| Agentur | Mosaic |
| Kampagne | King Jay |
| Werbende | Children’s Wish Foundation |
| Marke | Children’s Wish Foundation |
| Posted | Februar 2018 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Mehr Informationen | https://kingjay.org/ |
| Executive Creative Director | Matt McCoubrey |
| Group Creative Director | Jess Willis |
| Creative Director | Brad VanSchaik |
| Stellvertretender Creative Director | Sasha Newton |
| Etatdirektor | Brian Flaman |
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