Titel | Little Girls Hijack Age Warning During Prime Time |
Agentur | Duval Guillaume |
Kampagne | Little Girls Hijack Age Warning During Prime Time |
Werbende | PLAN |
Marke | PLAN Belgium |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 10 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition. |
Problem | Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. |
Medientyp | Fernsehen & Kino |
Länge | |
Texter | Ralf De Houwer |
Art Director | Jonas Caluwe |
Creative Director | Geoffrey Hantson |
Creative Director | Katrien Bottez |
Kundenbetreuer | Jef Leysen |
Etatdirektor | Elke Janssens |
Strategieplaner | Piet Wulleman |
Strategieplaner | Sophie Jadoul |
Medienplaner | Melissa Van Houtte |
Agency Producer | Marc Van Buggenhout |
Agency Producer | Tuyen Pham |
Produktionsfirma | Geronimo |
Regisseur | Dirk Domen |
Direktor Fotografie | Piet Deyaert |
Executive Producer | Jasper Moeyaert |
Production Assistant | Mathias Kerner |