Sheba - "#4AMStories"

AMV BBDO

AMV BBDO London, Großbritannien

5213

Marke: Sheba
Länder: Großbritannien

Werbende: Mars, Inc.

Titel	#4AMStories
Agentur	AMV BBDO
Kampagne	#4AMStories
Werbende	Mars, Inc.
Marke	Sheba
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 11
Geschäftsbereich	Tierfutter, Tierpflegeprodukte & Dienstleistungen
Story	To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs.
Medientyp	Fernsehen
Länge	141 seconds
Ton	750mph
Chief Creative Officer	Alex Grieve
Executive Creative Director	Nadja Lossgott
Executive Creative Director	Nicholas Hulley
Creative Director	Jay Phillips
Creative Director	Neil Clarke
Creative Teammitglied	Cesar Herszkowicz
Creative Teammitglied	Marcos Almirante
Creative Teammitglied	Zak Loney
Kundenbetreuer	Matt Henry
Kundenbetreuer	Ella Fanshawe
Kundenbetreuer	Alice Kassapian
Strategy Team	Emily Brydon
Strategy Team	Phoebe Fielding
Strategy Team	Brian Williamson
Agency Producer	Darapen Vongsa-Nga
Produktionsfirma	Friends Electric
Regisseur	Ewan Jones Morris
Filmproduzent/Produzent	Giles Edward-N
EP	Barney Richard
Konzept	Ricardo Bessa
Storyboards	Ricardo Bessa
Image Design	Bradley Franklin
Image Design	Rosalvo Melo
Image Design	Alixe Labato
Image Design	Tom Crate
Image Design	Theo Tagholm
CG Lead	Dean Robinson
CG Artists	Joe Trimby
CG Artists	Jordan Dunstall
CG Artists	Ed Sherwood
CG Artists	Nikolai Maderthoner
CG Artists	Tom Di Stasio
CG Artists	Julie Cruette
CG Artists	Luis Cancio Villalonga
Direktor Fotografie	Jed Darlington-Roberts
Sound Recordist	Adam Davies
Cutter	Holly Winship
Kolorierung	ETC
Kolorist	Luke Morrison
Audio-Postproduktion	Sam Studio
Audio-Postproduktion	Jake Ashwell
Audio-Postproduktion	Sam Ashwell