Philadelphia - "You've Got a Friend in Philly"

Ogilvy UK

Ogilvy UK London, Großbritannien

6682

Marke: Philadelphia
Länder: Großbritannien

Werbende: Mondelez

Titel	You've Got a Friend in Philly
Agentur	Ogilvy UK
Kampagne	You've Got a Friend in Philly (Mondelez)
Werbende	Mondelez
Marke	Philadelphia
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Milchprodukte & Eier
Story	Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum.
Ergebnis	1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum
Medientyp	Fernsehen & Kino
Länge	45 seconds
Agentur	WPP
Creative Teammitglied	WPP
Brand	Señor Z
Marketing Director	Kirsten McPherson
Geschäftsführender Teilhaber	Pumie Msengana
Projektmanager	Phoebe Salter
Executive Creative Director	Jules Chalkley
Executive Creative Director	Sam Cartmell
Executive Creative Director	Dave Towers
Leiter Strategie	Jakub Hodbod
Strategy Director	Hannah Wren
Agentur	Modern Influence
Creative Teammitglied	Modern Influence
Produktion	Academy Films
Regisseur	Vince Squibb
Produzent	Dave Birchall
Redaktion	Jonnie Scarlett @ The Quarry
Cutter	Paul Watts
Cutter	Sam Jones
Post-Produktion	ETC
Spezialeffekte	ETC
Kolorist	Luke Morrison
Produzent	Olivia Jessop
Spezialeffekte	David Filipe
Musik	Bark Soho
Ton	Bark Soho
Sound Engineer	Markus Ffitch
Musik	Theodore music
Ton	Theodore music
Marketing Director	Vanessa Harrer
Head of Strategy	Derya Seyman
Brand Manager	Chiara Ziboni
Strategy Director	Krystyna Klimczak
Brand Manager	Raphael Capitani
Geschäftsführender Teilhaber	Dani O’Donnell
Projektleiter	Lily Greenwood
Designer	Joe Glover
Agentur	Ogilvy Consulting
Geschäftsführender Teilhaber	Jenny McCoubrey
Kaufmännischer Geschäftsführer	Stephen Farrell
Kaufmännischer Geschäftsführer	Katie Lassman
Cutter	Christina Hill
Executive Producer	Olly Whitworth
Produzent	Emily Garaway
Musik	David Bass