| Titel | False Hope |
| Agentur | 18 Feet & Rising Sydney |
| Kampagne | False Hope |
| Werbende | MTV EXIT |
| Marke | MTV EXIT |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 5 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Sometimes hope takes you places you never dreamed. |
| Story | A young girl somewhere in Asia has been promised a job as a waitress in a foreign country. She has breakfast with her mother on the morning of her departure. The mood is sad but there is also hope and excitement about the young girl’s new life abroad. She picks up her backpack and hugs her mother to say farewell. The girl opens the front door and walks through it, however it simply leads her straight into another room – a cell in a human trafficking operation. Confused and frightened, the girl is confronted by a strange and intimidating man who takes her passport away and forces her into a world of sex slavery. She is trapped and desperately tries to escape. Her mother breaks down in tears. They are separated by a wall, dividing their two different worlds. |
| Philosophie | Instead of creating a traditional advertisement to help fight human trafficking, we wrote an original song and created a music video with a message. |
| Problem | It is estimated there are 20.9 million slaves globally.Despite the large scope of human trafficking, the number of criminal convictions in many countries is still low or non-existent. It is important for everyone to be aware that human trafficking exists and it could be happening right under our noses – it is our responsibility to report it to the authorities if we see something suspicious. We need to encourage people to help spread the message and to learn more about the issue. |
| Ergebnis | This music video has a reach of millions of people and empowers youth to educate their friends, family, & communities to look at this issue seriously and encourage them to join the fight against human trafficking. |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | False Hope by Alex Kavvadias |
| Mehr Informationen | www.mtvexit.org |
| Executive Creative Director | Dejan Rasic |
| Texter | Dejan Rasic |
| Sänger | Alex Kavvadias |
| Song Lyrics | Dejan Rasic |
| Client | MTV EXIT |
| MTV EXIT Campaign Director | Matt Love |
| MTV EXIT Head of Creative & Content | Rebecca Mok |
| Director | Juliet Taylor |
| Georgette Screen | Producer |
| Produktionsfirma | Juliet Taylor Productions |
| Cutter | Kris Rees |
| Colourist | Kris Rees |
| Musik | Miss Cherry |
| Arrangement | Miss Cherry |
| Music Production | AMMOS Music Athens |
| Direktor Fotografie | Carl Robertson |
| Stylist | Ali Griffiths |
| Additional Design | Rachel Harley |
| Agency | 18 Feet & Rising Sydney |