| Titel | Visit Xbox |
| Agentur | McCann London |
| Kampagne | VisitXbox |
| Werbende | Microsoft XBOX |
| Marke | XBOX |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 6 |
| Geschäftsbereich | Videospielekonsolen |
| Story | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Executive Creative Director | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Regisseur | Jim Nilsson |
| Regisseur | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| Art Director | Dan Howarth |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Projektleiter | Clare Prager |
| Projektmanager | Anna Curtis |
| Geschäftsführender Teilhaber | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| Etatdirektor | Andrew Wynn |
| Kundenbetreuer | Conor Lloyd |
| Kundenbetreuer | Anastasia Imam |
| Kundenbetreuer | Lucy Manning |
| Account Executive | Eloise Thompson |
| Chief Creative Officer | Rob Smith |
| Leitender Produktionsverantwortlicher | Sergio Lopez |
| Executive Producer | Kin-man Ly |
| Produzent | Alex Dougan |
| Produzent | Jeremy Reichman |
| Produktion | Fire without Smoke |
| Post-Produktion | Craft London |
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