MasterCard - "Safe Waze 2 Shop (110s)"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Polen

Awards

2089

Marke: MasterCard
Länder: Kanada

Werbende: Mastercard International

Titel	Safe Waze 2 Shop (110s)
Brief	Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers.
Agentur	McCann Worldgroup Sp. z o.o.
Kampagne	Safe Waze 2 Shop
Werbende	Mastercard International
Marke	MasterCard
Posted	November 2021
Geschäftsbereich	Kreditkarten
Story	We knew that grocery stores were the place consumers were most likely to be exposed to COVID 19. So, we leveraged Mastercard’s proprietary information on consumer spending trends (aggregated and anonymized in line with Mastercard's secure data processing principles), and Waze’s ability to avoid traffic jams, to incentivize consumers to reroute to stores that were less busy. Thus, avoiding instore traffic jams and keeping supermarkets a safe place for consumers and staff.
Problem	Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers.
Medientyp	Case Study
Chief Creative Officer	Josh Stein
Creative Director	Mike Shuman
Creative Director	Gail Pak
Vice President (VP)	Emily MacLaurin-King
Group Account Director	Emily MacLaurin-King
Executive Creative Director	Marcin SosiDski
Creative Director	Bartek Klimaszewski
Art Director	Janka Szwykowska
Designer	Anna Solianyk
Art Director	Anna Solianyk
Motion Design	MaBgorzata Wojtkowiak
Art Director	MaBgorzata Wojtkowiak
	Magdalena Bk
	Vladyslav Kravets
Content Creative	Aukasz KoBakowski
Texter	Aukasz KoBakowski
Texter	Zbigniew Marczak
Group Business Director	MaBgorzata Tereszczenko
Account Supervisor	Igor Seweryn
Strategist	Marcin Samek
Social Media Director	Marcin Samek
Social Media Manager	Klaudia Karkulowska
Agency Producer	Dominika Grzegdala
Post-Produktion	RafaB Jastrzbski