Titel | Lungs in the Air |
Agentur | McCann Canada |
Kampagne | Is the health of our lungs up in the air? |
Werbende | Canadian Lung Association |
Marke | Canadian Lung Association |
Posted | November 2022 |
Geschäftsbereich | Umweltfragen |
Story | To highlight invisible dangers in the air, the Canadian Lung Association put something in the sky easy to see - a 4 story high inflatable lung. It drove to an interactive tool that pulled geo-targeted real-time data from the Air Quality Health index. |
Medientyp | Case Study |
Chief Creative Officer | Joshua Steinman |
Stellvertretender Creative Director | Mike Shuman |
Stellvertretender Creative Director | Gail Pak |
Creative Teammitglied | Brennen Robinson |
Creative Teammitglied | Osman Rahmani |
Agency Producer | Eastern Yoo |