| Titel | Spring Collection |
| Agentur | DDB Brussels |
| Kampagne | Choose Color |
| Werbende | IKEA |
| Marke | Ikea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
| Geschäftsbereich | Möbel |
| Story | Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general. |
| Medientyp | Plakat |
| Länge | |
| Creative Director | Peter Ampe |
| Creative Teammitglied | Tim Arts |
| Creative Teammitglied | Stefan Van Den Boogaard |
| Kundenbetreuer | Francis Lippens |
| Kundenbetreuer | Kaat De Brandt |
| Kundenbetreuer | Astrid de Paep |
| Strategieplaner | Dominique Poncin |
| Strategieplaner | Maarten Van Daele |
| Design | Andreea Buescu |
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