| Titel | First Taste |
| Agentur | Saatchi & Saatchi |
| Kampagne | First Taste |
| Werbende | TED |
| Marke | TEDx Sydney |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 |
| Geschäftsbereich | Festivals & Messen |
| Story | In what has rapidly become one of the most endearing moments of TEDx Sydney 2013, a charming short film by Saatchi & Saatchi Sydney and Heckler, The First Taste, has stolen the hearts and palates of the event attendees as well as a wider digital audience. Designed as an interstitial mind cleanser, a conference sorbet if you will, the two and a half minute film, one of several deployed during the program, depicts a group of young children tasting for the first time an unusual food – gherkins, Vegemite, anchovies etc. The film has already gained international media attention, and been featured on Good Morning America and ABC News. |
| Medientyp | Fernsehen |
| Länge | |
| Regisseur | Matt Gilmour |
| Creative Director | Matt Gilmour |
| Executive Producer | Will Alexander |
| Executive Creative Director | Damon Stapleton |
| Agency Producer | Llew Griffiths |
| Filmproduzent/Produzent | Bonnie Law |
| Direktor Fotografie | Hugh Miller |
| Cutter | Andrew Holmes |
| Kolorist | Ben Eagleton |
| Produktionsmanager | Louisa Eagleton |
| Herstellungsleiter | Harry Milas |
| Kameramann | Simon Wellink |
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