| Titel | Bull |
| Agentur | Jung von Matt/Elbe |
| Kampagne | Bull |
| Werbende | Daimler AG |
| Marke | Mercedez-Benz |
| Posted | März 2014 |
| Geschäftsbereich | Luxusklassewagen |
| Slogan | So that nothing happens- even when the unthinkable happens |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Tobias Grimm |
| Chief Creative Officer | Jens Pfau |
| Creative Director | Hans-Peter Sporer |
| Creative Director | Heiko Notter |
| Art Director | Thimon Machatzke |
| Art Director | Hans-Peter Sporer |
| Texter | Heiko Notter |
| Texter | Simon Urban |
| Fotograf | Ralph Baiker |
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