| Titel | Next day you'll be okay |
| Agentur | BBDO Russia Group |
| Kampagne | Next day you'll be okay |
| Werbende | Bayer HealthCare LLC |
| Marke | Alka-Seltzer |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 5 |
| Geschäftsbereich | Medikamente |
| Slogan | Next day, you'll be okay |
| Story | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Philosophie | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| Problem | Solution Develop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | igo lutz |
| Creative Director | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| Texter | Andrey Sivkov |
| Produzent | Marina Shponko |
| Etatdirektor | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
Mehr Projekte
ALLE SEHENOne Dollar Lesson
- MARKE:
- KASPERSKY TOTAL SECURITY
- AGENTUR:
- Grey Worldwide Moskva
New Year
- MARKE:
- Alka Seltzer
- AGENTUR:
- BBDO Russia Group
Christmas
- MARKE:
- Alka Seltzer
- AGENTUR:
- BBDO Russia Group
Birthday
- MARKE:
- Alka Seltzer
- AGENTUR:
- BBDO Russia Group
Next day you'll be okay
- MARKE:
- Alka-Seltzer
- AGENTUR:
- BBDO Russia Group
Next day you'll be okay
- MARKE:
- Alka-Seltzer
- AGENTUR:
- BBDO Russia Group