| Titel | Bench |
| Agentur | Ogilvy Paris |
| Kampagne | Smarter Planet Outcomes |
| Werbende | IBM |
| Marke | IBM |
| Posted | JunI 2013 |
| Geschäftsbereich | Firmen Computers, Arbeitsplätze & Server |
| Slogan | Let's build a smarter planet. |
| Medientyp | Außenwerbung |
| Länge | |
| Markt | Frankreich |
| Chief Creative Officer | Chris Garbutt |
| Executive Creative Director | Susan Westre |
| Art Director | Daniel Lincoln |
| Texter | Lauren Elkins |
| Texter | Andrew Mellen |
| Fotograf | Bruno Bicalho Carvalhaes |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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