| Titel | Sofa Boy |
| Titel (Originalsprache) | Menino Sofá |
| Agentur | J. Walter Thompson Brazil |
| Kampagne | Setting Exercise Bikes Free |
| Werbende | Nestlé |
| Marke | NESCAU |
| Posted | Mai 2014 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Slogan | The energy to make history out of the everyday |
| Story | Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé's malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Ricardo John |
| Art Supervisor | Fabio Simoes |
| Creative Director | Hernán Rebaldería |
| Creative Director | Santiago Dulce |
| Texter | Erick Mendonça |
| Texter | Fernando Duarte |
| Art Director | Robison Mattei |
| Art Director | Pedro Hefs |
| Etat-Planer | Isabella Mulholland |
| Etat-Planer | José Lucas |
| Etat-Planer | João Caputi |
| Kundenbetreuer | Wilson Negrini |
| Kundenbetreuer | Renata Buess |
| Kundenbetreuer | Marcelo Spina |
| Projektmanager | Patrícia Waissmann |
| Media Director | João Dabbur |
| Media Director | Clara Bianchini |
| Media Director | Silôe Neves |
| Media Director | Wagner Sena |
| RTV | Marcia Lacaze |
| RTV | Fafa Oliveira |
| Produzent Grafik | Flavio Schaefer |
| Produzent Grafik | Flavio Colella |
| Werbeleiter | Antonio Diogo |
| Werbeleiter | Mônica Lopes |
| Werbeleiter | Carolina Belingieri |
| Cutter | Márcio Canela |
| Filmproduzent/Produzent | Hungry Man |
| Regisseur | Gualter Pupo Animações |
| Post-Produktion | Quanta Post |
| Produzent Ton | Timbre |
| Bild und Kamera | Gito Fernandez |
| Bike Producer | Israel Nicolau |
| Bike Producer | Mauricio Bevilacqua. |
Mehr Projekte
ALLE SEHENThe Business Road Trip
- MARKE:
- JWT Brazil
- AGENTUR:
- J. Walter Thompson Brazil
Minibottles for the 2014 FIFA World Cup Brazil™
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- J. Walter Thompson Brazil
Coca-Cola's Minibottles for the 2014 FIFA World Cup Brazil™
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- J. Walter Thompson Brazil
Mini Bottles Line
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- J. Walter Thompson Brazil
Mini Bottles
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- J. Walter Thompson Brazil
Center
- MARKE:
- A.C. Camargo Cancer Center
- AGENTUR:
- J. Walter Thompson Brazil
South
- MARKE:
- A.C. Camargo Cancer Center
- AGENTUR:
- J. Walter Thompson Brazil
West
- MARKE:
- A.C. Camargo Cancer Center
- AGENTUR:
- J. Walter Thompson Brazil
Anti cancer paste up
- MARKE:
- A.C. Camargo Cancer Center
- AGENTUR:
- J. Walter Thompson Brazil