| Titel | Digital Campaign |
| Agentur | NXA |
| Kampagne | The Human-e-Contract |
| Werbende | Paychex |
| Marke | Danlon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 1 |
| Geschäftsbereich | IT Lösungen, ISP für Firmen |
| Story | In 2023, Paychex launched a digital tool tailored for smaller companies without an HR manager on staff. To market the product, we tapped into the reality that small firms often resort to unreliable online sources for free contracts. So, we crafted an enhanced a new standard employee contract and published it on a sub-site for Google indexing. Then, with the help of our customers, we bypassed the Google Algorithm, so whenever someones searched for free standard employment contract, ours would hit them first. |
| Medientyp | Case Study |
| Länge | |
| Markt | Dänemark |
| Creative Director | Kenneth Kaadtmann |
| Texter | Anne Ingevold |
| SEO-Experte | Frederik Nørgaard |
| Frontend Developer | Nicklas Dupon |
Mehr Projekte
ALLE SEHENThe Danish School of Advertising
- MARKE:
- The Danish School of Advertising
- AGENTUR:
- NXA
Unboxed Resumés
- MARKE:
- Bornholms Kildevand
- AGENTUR:
- NXA
Fashion Week
- MARKE:
- Copenhagen Metro
- AGENTUR:
- Accenture Song DK
The Patronising Act
- MARKE:
- Copenhagen Metro
- AGENTUR:
- Accenture Song DK
The Big Danish Bacon Pre-Roll
- MARKE:
- Danish Crown
- AGENTUR:
- Accenture Song DK
The Big Danish Bacon Pre-Roll
- MARKE:
- Danish Crown
- AGENTUR:
- Accenture Song DK
Good morning back pain
- MARKE:
- Gjensidige Insurance
- AGENTUR:
- Accenture Song DK
Got keyed
- MARKE:
- Gjensidige Insurance
- AGENTUR:
- Accenture Song DK
The Heist
- MARKE:
- Gjensidige Insurance
- AGENTUR:
- Accenture Song DK