|Kampagne||Survival of the Grittiest|
|Story||To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Creative Director||Sanjiv Mistry|
|Creative Director||Jamie Mietz|
|Integrated Creative Director||Chad Warner|
|Art Director||Jacob Bjordal|
|Art Director||Jamie Mietz|
|Art Supervisor||Michael Thomason|
|Executive Producer||Tom McLoughlin|
|Kaufmännischer Geschäftsführer||Sailesh Jani|
|Account Executive||Charlotte Walters|
|Sound Engineer||Tim Sutton|
|Sound Engineer||Chris Gilbert|
|Head of Integrated Production||Sergio Lopez|
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