Titel | Pen |
Agentur | Noah's Ark Communications |
Kampagne | Boko Halal |
Werbende | Noah's Ark |
Marke | Noah's Ark |
Posted | Dezember 2014 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | It's about what you do with it, not where it comes from. Knowledge should never be banned. |
Story | Over 200 days ago, over 250 schoolgirls were kidnapped by Boko Haram, the deadly Islamist terrorists who proclaim that WESTERN EDUCATION IS FORBIDDEN. To debunk this fallacy, we explored the evolution of tools they hold dear, like the islamic writing slate and fountain pen and how it evolved to the tablet and stylus. Stressing that their premise for bloodshed is faulty. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Lanre Adisa |
Creative Director | Abolaji Alausa |
Art Director | Damola Shonubi |
Art Director | Bamidele Ariyo |
Texter | Elizabeth Oghale Ughoro |