| Titel | The Useful Book |
| Agentur | Acne |
| Kampagne | The Useful Book |
| Werbende | Acne R&D |
| Marke | Acne R&D |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 |
| Geschäftsbereich | Werbeagenturen |
| Story | The challenge was to re-invent the book. And to do it in an easy, accessible way that got people curious about what Acne R&D is all about. |
| Medientyp | Presse & Publikationen |
| Art Director | Johan Bello |
| Texter | Erik Bergqvist |
| Other | Elin Bäckman |
| Other | Julia Reijs |