1-800-CONTACTS - "Duel"

Pereira O'Dell

Pereira O'Dell San Francisco, Vereinigte Staaten von Amerika

7650

Marke: 1-800-CONTACTS
Länder: Vereinigte Staaten von Amerika

Werbende: 1-800-CONTACTS

Titel	Duel
Agentur	Pereira O'Dell
Kampagne	Never Run Out of Contacts
Werbende	1-800-CONTACTS
Marke	1-800-CONTACTS
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 1
Geschäftsbereich	Fachgeschäfte
Slogan	Never run out of contacts.
Story	Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Medientyp	Fernsehen
Länge	15 seconds
Markt	Vereinigte Staaten von Amerika
Mehr Informationen	http://www.1800contacts.com
Tonstudio	740 Sound Design & Mix
Group Creative Director	Jason Apaliski
Group Creative Director	Robert Lambrechts
Stellvertretender Creative Director	Katie Brinkworth
Group Creative Director	Brett Beaty
Texter	Simon Friedlander
Broadcast Producer	Bill Spangler
Etatdirektor	Ashley Brown
Produktionsfirma	Tool
Redaktionsbüro	Cut and Run LA
Spezialeffekte	Ntropic
Produktionsfirma	Massive Music