Zack McDonald
Chief Creative Officer at B-Reel
Amsterdam, Niederlande
TitelNever Out A Place 1
Agentur
Kampagne Never Out A Place
Werbende Ramsbury Single Estate Spirits
Marke Ramsbury
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 9
Geschäftsbereich Spirituosen
Story Another part of the campaign is a range of beautifully shot still images of both the Ramsbury signature Gin and Vodka, carefully placed in locations both expected and unexpected to pay off the campaign tagline. B-Reel also helped refresh Ramsburys visual ID for the launch of this campaign, which can be seen across the assets on OOH and SoMe, as yet another way of making the brand stand out in the premium segment.
Problem The Ramsbury Single Estate distillery was born in 2015 on the English countryside, but since its beginnings they’ve always looked to go their own way. While many other distilleries linger on hyper local provenance, heritage or overused “field to bottle” language, Ramsbury and B-Reel chose a more unexpected, entertaining and bold approach with the campaign “Never out of place”. As the lead agency, B-Reel aimed to connect with a younger audience globally with a creative concept that stands out and breaks conventions for a premium spirit brand. This demographic values individualism and exploration which is a perfect match with the Ramsbury perspective that as long as you’re you, you’re home.
Medientyp Presse & Publikationen
Länge
Chief Creative Officer
Creative Director
Creative Director
Design Director
Designer
Brand Director
Regisseur
Direktor Fotografie
Executive Producer
Gaffer
Key Grip
Cutter
Motion Design
Creative Teammitglied
Creative Teammitglied
Produzent
Strategist
Strategist
Produktionsfirma
Produzent
Focus Puller
Grad
Musik

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