| Titel | Lycra Moves You |
| Agentur | Publicis Sapient |
| Kampagne | Lycra Moves You |
| Werbende | Lycra |
| Marke | Lycra |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 9 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | We brought the TV campaign to life with an evocative, balletic brand film, directed by award-winning Philippe André. The film followed a young woman as she ballet danced through six highly stylised vignettes that represented the situations of her day. Wearing a range of LYCRA® infused garments throughout, each dramatic movement her body made was captured with a revolutionary 3D time-lapse ‘trail’ effect, heightening the visceral sense of fluidity and dynamism. We achieved these effects by partnering with Glassworks visual effects company in London and they used our mutiple camera capture of the dancers movement to accurately track their movements digitally. Throughout four and a half months of intensive work this movement provided the basis for a proprietary strand extrusion, cloth lofting and proximity triggered simulation software. All rendered using a ground breaking GPU rendering that enabled us to achieve the refinement iteration cycles and ultimately finer quality final images. Once the images were finished we set the enchanting movements to a bespoke re-recorded version of Nouvelle Vague’s ‘Dance With Me’ track. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Gaston Legorburu |
| Creative Director | Justin Barnes |
| Kaufmännischer Geschäftsführer | Mike Falconer |
| Etatdirektor | Naomi Hirst |
| Kundenbetreuer | Jodie Raven |
| TV Producer | Stephen Worley |
| TV Producer | Carmela Vitae |
| Delivery Lead | Mark Clifford |
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