Vanmoof - "Reverse"

Halal

Halal Amsterdam, Niederlande

Awards

2926

Marke: Vanmoof
Länder: Niederlande

Werbende: Vanmoof

Titel	Reverse
Titel (Originalsprache)	Future is Forwards
Agentur	Halal
Kampagne	Ride the Future
Werbende	Vanmoof
Marke	Vanmoof
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 8
Geschäftsbereich	Fahrräder
Story	The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight. Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Halal
Creative Director	Pascal Duval
Produktionsleitung	Joeri Breebaart
Projektmanager	Samara Van der Valk
Regisseur	Paul Geusebroek
Direktor Fotografie	Menno Mans
Executive Producer	Gijs Determeijer
Filmproduzent/Produzent	Job Sanders
Filmproduzent/Produzent	Josefine Bothe
Produktionkoordinator	Sara Iseli
Service Production	Shelter
Cutter	Brian Ent
Tonstudio	Sauvage Sound Studios
Produktionsfirma	Sizzer
Grading	Laurens Orij
Post-Produktion	Glassworks Amsterdam
Chief Marketing Officer (CMO)	Andrew Smith