Titel | The Safety Cake |
Agentur | mortierbrigade |
Kampagne | The Safety Cake |
Werbende | Renault x RYD |
Marke | Renault |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
Geschäftsbereich | Mittelklassewagen |
Slogan | #TreatYourFriendsLikeACake |
Story | The first cake that can save lives. In collaboration with Responsible Young Drivers, Renault came up with the 'Safety Cake'. A cake specially designed to confront motorists with their driving behavior. An awareness campaign to promote safer driving in an original way and to broach the subject of reckless driving in a positive manner. |
Medientyp | Internet-Film |
Länge | |
Mehr Informationen | www.safetycake.be |
Werbeleiter | Laura Gonzales Schena |
Werbeleiter | Johan Chiers |
Werbeleiter | Catherine Closset |
Werbeleiter | Myriam Baya |
Creative Director | Jens Mortier |
Creative Director | Joost Berends |
Creative Director | Philippe de Ceuster |
Creative Teammitglied | Nicolas Mouquet |
Creative Teammitglied | Geoffrey Masse |
Agency Producer | Amandine Clio |
Agency Producer | Anneleen Vande Voorde |
Agency Producer | Tuyen Pham |
Kreative Strategie | Philipe Gerin |
Kreative Strategie | Laura De Mey |
Projektmanager Digital | Shaina Vanderplancke |
Designer | Geoffrey Masse |
Designer | usman abdul |
Web Developer | Wout Leemans |
Regisseur | Michael Bombeeck |
Executive Producer | Tuyen Pham |
Cutter | Jelle Stroo |
Direktor Fotografie | Piet Deyaert |
Ton | Raygun |