Philips Sonicare - "Like You've Never Felt Before"

Ogilvy

Ogilvy New York, Vereinigte Staaten von Amerika

20020

Marke: Philips Sonicare
Länder: Vereinigte Staaten von Amerika

Werbende: Philips

Titel	Like You've Never Felt Before
Agentur	Ogilvy
Kampagne	Innovation AND You
Werbende	Philips
Marke	Philips Sonicare
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 5
Geschäftsbereich	Zahnbürsten
Story	his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence.
Medientyp	Fernsehen
Länge	33 seconds
Senior Partner, Group Creative Director	Victoria Azarian
Texter	Parker Sims
Texter	Allison Lackey
Senior Partner, Managing Director	Spencer Osborn
Executive Group Director	Gosia Plewako
Executive Group Director	Jennifer Natuzzi
Account Supervisor	Justin Cohen
Assistant Account Executive	Kyle Hodgkins
Business-Manager	Lisa Rosario
Produzent	Sarissa Karnbach
Music Production Coorindator	Karl Westman
Music Production Coordinator	Michael Freeman
Produktionsfirma	Sweetshop
Regisseur	Kathi Prosser
Redaktionsbüro	Cosmo Street
Cutter	Mark Ptter
Assistenzredakteur	Jon Allen
Produzent	Anne Lai
Executive Producer	Maura Woodward
Graphics / Visual Effects	Switch FX
Flame Artist	Jon Magel
Flame Artist	Andrew Rea
Produzent	Cara Flynn
EP	Diana Dayrit
Audio	Heard City
Audioingenieur	Keith Reynaud
Kolorierung	Nice Shoes
Kolorist	Chris Ryan
Group Planning Director	Kirsten Miller