Snickers - "Ahmend"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

Awards

32613

Marke: Snickers
Länder: Vereinigte Staaten von Amerika

Werbende: Mars, Inc.

Titel	Ahmend
Agentur	BBDO New York
Kampagne	Almond Satisfies
Werbende	Mars, Inc.
Marke	Snickers
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 3
Geschäftsbereich	Schokoriegel
Story	Two friends in a car. The passenger pulls out a Snickers Almond bar and begins rambling on about almonds, mispronouncing the word as AHMEND every single time. The driver's irritation mounts into fury, until he actually jumps out of the car to escape the serial error. The car crashes into the curb further down the road. The fallen driver shouts after it: “It’s almond—with an L!” You overreact when you’re hungry.
Medientyp	Fernsehen
Länge	30 seconds
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Peter Kain
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Director of Integrated Production	David Rolfe
Group Executive Producer	Amy Wertheimer
Executive Producer	Anthony Curti
Gruppenplanungsdirektor	Annemarie Norris
Etat-Planer	Christina Stoddard
Communications Planner	Sean Stogner
Kundenbetreuer	Kirsten Flanik
Kundenbetreuer	Susannah Keller
Kundenbetreuer	Lisa Piliguian
Kundenbetreuer	Tani Corbacho
Kundenbetreuer	Aparna Joshi
Kundenbetreuer	Blake Maraoui
Produktionsfirma	radical media
Regisseur	Steve Miller
Direktor Fotografie	Eric Schmidt
Executive Producer	Gregg Carlesimo
Executive Producer	Frank Scherma
Filmproduzent/Produzent	Carla Tate
Produktionsleitung	Cathy Dunn
Redaktionsbüro	Arcade Editorial
Cutter	Dave Anderson
Assistenzredakteur	Joseph Petruccio