| Titel | Make room for play |
| Agentur | Zulu Alpha Kilo |
| Kampagne | ParticipACTION: Make room for play |
| Werbende | Zulu Alpha Kilo |
| Marke | ParticipACTION |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 1 |
| Geschäftsbereich | Filmproduktionen |
| Story | The campaign consists of three spots that ran on television and online – “Playground”, “Basketball” and “Road Hockey”. In all three spots a dark blank space consumes most of the screen, confining the kids to a very limited space, all to illustrate how children’s screen time is literally taking away their playtime. To support the message, instead of leading people to a website to find out more, we cheekily discouraged viewers: “Don’t visit our website”. |
| Medientyp | Case Study |
| Länge | |
| Musik | Pirate Group |
| Other | Zak Mroueh |
| Sound Engineer | Chris Tait |
| Regisseur | Tom Feiler |
| Executive Creative Director | Ron Smrczek |
| Creative Director | Ron Smrczek |
| Other | Ron Smrczek |
| Filmproduzent/Produzent | Karen Tameanko |
| Filmproduzent/Produzent | Amanda Field |
| Komponist | Steve McGregor |
| Art Director | Grant Cleland |
| Other | Grant Cleland |
| Texter | George Ault |
| Other | George Ault |
| Komponist | Andres Kirejew |
| Strategieplaner | Shari Walczak |
| Strategieplaner | Emma Brooks |
| Kundenbetreuer | Kristina Hayes |
| Kundenbetreuer | Jessica DeSantis |
| Other | Jessica DeSantis |
| Executive Producer | Ben Valiquette |
| Sound Engineer | Ian Boddy |
| Agency Producer | Bette Minott |
| Werbeleiter | Rachel Shantz |
| Werbeleiter | Rebecca Jones |
| Werbeleiter | Katherine Janson |
| Cutter | Paul Skinner |
| Kolorist | Cem Ozkilicci |
| Music Producer | Joanne Uyeyama |
| Produktionsfirma | Circle Films |
| Redaktionsbüro | Married to Giants |
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