Titel | Richard |
Agentur | Stack |
Kampagne | Look Both Ways |
Werbende | The Fitzrovia Partnership |
Marke | The Fitzrovia Partnership |
Posted | November 2019 |
Geschäftsbereich | Regierungen und andere Institutionen |
Slogan | Tottenham Court Road is now two-way |
Story | Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street. |
Medientyp | Außenwerbung |
Executive Creative Director | Iain Hunter |
Creative Director | Dan Smith |
Creative Director | Stephen Plaster |
Agency Producer | Robin Murray |
Kundenbetreuer | Rachel Furness |
Etat-Planer | Nicola Nimmo |
Etat-Planer | James Champ |
Medienagentur | The Gate |
Medienplaner | Muna Hussen |
Director Brand Strategy & Advertising | JC Decaux |