Titel | Lufthansa – Walk-in Ads |
Brief | What if you could visit the world from right where you’re standing? Lufthansa turned ad media into digital getaways ౼ enticing smartphone users to walk into their ads and experience a fully immersive 360° environment, take and share selfies as if they were actually there and, of course, buy plane tickets to visit the real deal. |
Agentur |
Accenture Song (formerly Kolle Rebbe)
|
Kampagne |
Walk-in Ads
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Werbende |
Lufthansa
|
Marke |
Lufthansa
|
Posted | November 2018 |
Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
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Story | Lufthansa, when combined with its subsidiaries, is the largest airline in Europe, both in terms of passengers carried and fleet size of 656 aircrafts. Lufthansa alone has 267 airplanes registered and operates flights to 18 domestic destinations and 193 international destinations in 81 countries across Africa, Americas, Asia, and Europe. |
Medientyp |
Interaktiv
|
Chief Creative Officer |
Fabian Frese
|
Executive Creative Director |
Thomas Heinz
|
Account Supervisor |
Katharina Jung
|
Kundenbetreuer |
Lars Hartmann
|
Kundenbetreuer |
Elisabeth Andersen
|
Art Director |
Robin Seufert
|
Art Director |
Sören Hoven
|
Texter |
Eniola Falase
|
Produktion |
Headraft GmbH
|
Executive Producer |
Julian Weiss
|
Technischer Direktor |
Fabian Fricke
|
|
Ramon Schauer
|
|
Julian Neagu
|
|
Martin Kögel
|
Film Production ( |
27 Kilometer Entertainment GmbH
|
Creative Producer |
Leonard Witte
|
Motion Design |
Hans Hartmann
|
3D Animation |
Johannes Blümel
|