Titel | Super/Natural |
Agentur | McKinney |
Kampagne | Super/Natural |
Werbende | Mizuno |
Marke | Mizuno USA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 10 |
Produkt | Wave Prophecy 3 |
Geschäftsbereich | Sportschuhe |
Story | Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. |
Medientyp | Fernsehen |
Länge | |
Chief Creative Officer | Jonathan Cude |
Texter | Roger Fish |
Art Director | Will Dean |
Creative Technologist | Josh Souter |
Produzent | Regina Brizzolara |
Produktionsfirma | Paradoxal |
Regisseur | Michael Lawrence |
Cutter | Nick Adcock |