| Titel | ThisAbles |
| Agentur | McCann Tel Aviv |
| Kampagne | Ikea ThisAbles |
| Werbende | IKEA |
| Marke | IKEA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Story | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Mehr Informationen | https://thisables.com/en/ |
| Texter | idan kravitz |
| Texter | Elder Yusupov |
| Texter | Yiftach Sarig |
| Art Director | Kfir Peretz |
| Art Director | Dana Moshkowitz |
| Creative Director | Sigal Abudy-Weber |
| Creative Director | Nadav Pressman |
| Creative Director | Eldad Weinberger |
| Creative Director | Adrian Botan |
| Creative Director | Catalin Dobre |
| Client Service | Bat-el Assaying |
| Client Service | Sapir Zaguri |
| Client Service | Michal Popov |
| Digital Team | Eddie Goldenberg |
| Digital Team | Oded Lavie |
| Digital Team | Mietal Zeevi |
| Digital Team | Gili Raz |
| Produktionsmanager | Emmanuelle Raz |
| Produktionsmanager | Neva Zerach |
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