| Titel | Twinke Twinkle Little Dick |
| Agentur | 72andSunny |
| Kampagne | Twinkle Twinkle Little Dick |
| Werbende | White House Office of National Drug Control Policy/ The Ad Council/ Truth Initiative |
| Marke | White House Office of National Drug Control Policy/ The Ad Council/ Truth Initiative |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Twinkle twinkle little dick |
| Story | Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smoking in a way that makes them urgent and relevant to young adults. Our focus is smoking prevention. We target young adults, ages 18-24, who are open to the possibility of trying or experimenting with tobacco. In the United States, 78% of 18-24 year-olds are on Snapchat. Known for its disappearing messages and risque content, it was the perfect platform to hit them with our Dick-centric story. The math was simple. Young people like sex. You can't have sex if your penis doesn't work. Cigarettes can make your penis stop working. By connecting the hard (or not hard) truth about smoking to young people's romantic desire, we'd cut through the bullshit to shift their perceptions around tobacco. |
| Medientyp | Interaktiv |
| Länge | |
| Mehr Informationen | https://truthinitiative.org |
| Creative Director | Garrett Jones |
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