Ecox - "Emergency Bikes"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Frankreich

3619

Titel	Emergency Bikes
Agentur	Wunderman Thompson
Kampagne	Emergency Bikes
Werbende	Ecox
Marke	Ecox
Posted	September 2020
Geschäftsbereich	Andere
Story	Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle.
Medientyp	Case Study
Länge	125 seconds
Chief Executive Officer (CEO)	Vincent Druguet
Executive Creative Director	Thomas Derouault
Creative Director	Paul-Emile Raymond
Creative Director	Adrien Mancel
Art Director	Julien Chesné
Texter	Eric Auvinet
Projektmanager	Solenn Laurent
Produktionsleitung	Valérie Montiel
Agency Producer	Fanny Renard
Post-Produktion	Leslie Marchand
Werbeleiter	Mathieu Froger