Titel | Up |
Agentur | Wieden+Kennedy |
Kampagne | Up |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda Civic |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
Geschäftsbereich | Kraftfahrzeuge |
Story | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Medientyp | Fernsehen |
Länge | |
VFX Company | MPC LDN |
Musik | SIREN |
Tonstudio | Factory Studios |
New Business Lead | Sandra Hugues |
Creative Director | Scott Dungate |
Texter | Jason Scott |
Art Director | Joris Philippart |
Designer | Simon Elvins |
Executive Creative Director | Tony Davidson |
Executive Creative Director | Lain Tait |
Agency Executive Producer | James Guy |
Group Account Director | Nick Owen |
Etatdirektor | James McHoull |
Kundenbetreuer | Olivia Amato-Pace |
Gruppenplanungsdirektor | Matt Walters |
Agentur TV-Produzent | Michelle Brough |
Agentur TV-Produzent | Samara Zagnoiev |
Druck-Produzent | Mark D’abreo |
Druck-Produzent | Rebecca Herbert |
Produktionsfirma | Colonel Blimp |
Executive Producer | Paul Weston |
Regisseur | Pedro Martin-Calero |
Produzent | Dougal Meese |
Direktor Fotografie | Eric Gautier |
Redaktion | Speade |
Cutter | Sacha Szwarc |
Leitung Spezialeffekte | Bill McNamara |
VFX Producer | Sophie Hogg |
Leitung 3D | Mike Little |
2D-Lead | Iain Murray |
Kolorist | George K |
Music Producer | Sian Rogers |
Sounddesigner | Anthony Moore |
Sounddesigner | Neil Johnson |
Sounddesigner | Jack Hallett |