The Field Museum - "Electricity"

DDB Chicago

DDB Chicago Chicago, Vereinigte Staaten von Amerika

6437

Marke: The Field Museum
Länder: Vereinigte Staaten von Amerika

Werbende: The Field Museum

Titel	Electricity
Agentur	DDB Chicago
Kampagne	Wonders of the 1893 World's Fair
Werbende	The Field Museum
Marke	The Field Museum
Posted	Dezember 2013
Geschäftsbereich	Festivals, Museen
Slogan	See what she saw, the wonders of the 1893 World's Fair.
Story	The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.”
Ergebnis	Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel.
Medientyp	Fernsehen
Länge	18 seconds
Creative Director	Karin Rose
Creative Director	MaryBeth Adduci
Creative Director	Warren Frost
Creative Director	Nathan Monteith
Creative Director	Cori Donohoe
Agency Producer	Jenny Hoffman
Kaufmännischer Geschäftsführer	Polly Poulos
Etatdirektor	Brandon Scharold
Kundenbetreuer	John Schroeder
Produktionsfirma	Filmworkers Club
Post-Produktion	Filmworkers Club
Regisseur	Rob Churchill
Spezialeffekte	Rob Churchill
Executive Producer	Lisa Long