| Titel | On The Map |
| Titel (Originalsprache) | Tá no Mapa |
| Agentur | J. Walter Thompson Brazil |
| Kampagne | On The Map |
| Werbende | AfroReggae |
| Marke | Afroreggae |
| Posted | JunI 2014 |
| Geschäftsbereich | Gegen ethnische Diskriminierung |
| Slogan | Putting Favelas on the map |
| Story | Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet. |
| Medientyp | Case Study |
| Länge | |
| Mehr Informationen | http://www.afroreggae.org/tanomapa/ |
| Chief Creative Officer | Ricardo John |
| Chief integration officer | Mauro Cavalletti |
| Strategieplaner | Fernand Alphen |
| Art Supervisor | Fabio Simoes |
| Texter | Paulo Amaral |
| Texter | Sleyman Khodor |
| Texter | Helio Marques |
| Art Director | Vitor Veras |
| Art Director | Lucas Reis |
| Art Director | Henry Kage |
| Art Director | Fernanda Sousa |
| Produktionsleitung | Marcia Lacaze |
| Filmproduzent/Produzent | Paula Ferrari |
| Fotografie / Illustration | Gito Fernandez |
| Regisseur | Gabriel Gemenez |
| Ton | S de Samba |
| Stimme | Simoninha |
| Media Director | Maira Toledo |
| Media Director | Elaine Endo |
| Projektmanager | Hesli Carvalho |
| Produzent Digital | Rodrigo Alberini |
| Produktionsfirma | Nitro B |
| Media Director | Maira Toledo |
| Media Director | Elaine Endo |
| Projektmanager | Hesli Carvalho |
| UX Designer | Mayra Sasso |
| UX Designer | Carolina Tod. |
| Other | Maplink |
| Other | Fillet |
| Other | Digibase |
Mehr Projekte
ALLE SEHENOn The Map
- MARKE:
- Afroreggae
- AGENTUR:
- J. Walter Thompson Brazil