Old Spice - "The Northern Gentle-Man"

Leo Burnett

Leo Burnett London, Großbritannien

6032

Titel	The Northern Gentle-Man
Agentur	Leo Burnett
Kampagne	The Old Spice #GentleManHunt
Werbende	Procter & Gamble
Marke	Old Spice
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 12
Geschäftsbereich	Badezusätze, Duschgel
Philosophie	The face of Old Spice and legendary man’s man, Isaiah Mustafa, is coming to the UK to go on a nationwide ‘Gentleman Hunt’. Isaiah is embarking on a fact-finding mission across the UK to find out what makes the UK man so manly. The UK is a diverse place, made up of many regions all with their own unique gentlemanly idiosyncrasies and characteristics. However, what unites them is that the UK male has something unique, something that no other man in the world can truly claim, the ability to be a GENTLE-MAN. It is quintessentially British, and from this day forth, Old Spice is empowering every single male in the UK to become the man they could be; The GENTLE-MAN.
Medientyp	Internet-Film
Länge	57 seconds
Werbeleiter	Guillaume Charles
Texter	Ben Newman
Art Director	Milo Williams
Etat-Planer	Paolo Nieddu
Medienagentur	SMV
Medienplaner	James Thomas
Produktionsfirma	Unit9
Regisseur	Michael Sugarman
Cutter	Sam Bailey
Filmproduzent/Produzent	Giles Smith
Ton	Toolshed
Kolorierung	Dan Moran
Post-Produktion	Smoke & Mirrors
Spezialeffekte	Richard Payne