| Titel | Bed (French) |
| Titel (Originalsprache) | Lit |
| Agentur |
CLM BBDO
|
| Kampagne |
Luxury - Mars Petfood
|
| Werbende |
Mars, Inc.
|
| Marke |
Frolic
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2010 / 4
|
| Slogan | She's only with him for his biscuits |
| Slogan (Originalsprache) | Si elle est avec lui, c'est pour ses croquettes |
| Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Story (Originalsprache) | Cette campagne met en scène des couples de chiens mal assortis. Ils sont gros, laids et plutôt avachis, elles sont apprêtées, fières et précieuses. Pourquoi sont-elles en couples avec ces chiens? Pour leur croquettes, bien sûr... |
| Philosophie | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Medientyp |
Fernsehen & Kino
|
| Markt | Frankreich |
| Executive Creative Director |
Gilles Fichteberg
|
| Executive Creative Director |
Jean-Francois Sacco
|
| Art Director |
Lucie Valloton
|
| Etatdirektor |
Delphine Carpier
|
| Kundenbetreuer |
Julien Lemoine
|
| Kundenbetreuer |
Judith Romero
|
| Kundenbetreuer |
Thomas Laurent
|
| Werbeleiter |
Maud Roussel
|
| Werbeleiter |
Delphine Carpier
|
| Agency Producer |
Sylvie Etchemaité
|
| Produktionsfirma |
Quad Productions
|
| Regisseur |
Jérôme Langlade
|
| Ton |
Schmooze
|